برای دههها، صنعت مد کیفهای پارچهای را به عنوان محصولاتی ارزانقیمت و فاقد استحکام چرم معرفی میکرد. اما دادههای سال ۲۰۲۴ نشان میدهد که این روایت نه تنها ناقص، بلکه کاملاً معکوس شده است. بر اساس گزارش شرکت مشاوره مککینزی، ۶۷٪ از مصرفکنندگان لوکس در سال جاری، «دوام و قابلیت تعمیر» را بر «ظاهر اولیه»
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